I am a long time reader but I don't normally post a lot. I remember the possibility of Jordan changing the name about this time last year, right after he bought the team, so it sparked my interest again this year. I go to school at LSU and in my marketing class my professor said, "MJ might be the best promoter of his brand ever, I love him to death for his wonderful marketing examples, except for now he owns and operates a forever losing franchise..." This hurt obviously, but I feel like with Jordan at the helm, a new identity is soon to come with the roster overhaul, why wouldn't MJ and Co. want to give the team HIS identity from a visual perspective. So, just for fun, and by no means do I hate the Bobcats logo or colors, I have created a couple of poor Paint versions of what I think the team's new logo could look like if they were to become the Charlotte Flight.
I wanted to somehow incorporate the Jumpman logo, even though it would be very difficult to use because of NIKE's ownership of the logo. I used the Jumpman's arms as extensions to propellors. The "C L T" at the tips of the propellors is Charlotte Douglas Int. Airports Abbreviation and "F L T" is the abbreviation of "Flight" on airport screens. I kept with the 'Cats colors, with a little more usage of grey/silver. Also, I felt like this logo also looks like the map of a airport terminal, thus incorporating the name Flight even more. Tell me what you guys think. Go BOBCATS!