Rather than rising above the criticism and adversity by playing basketball. I’ve decided it would be much more pertinent to make a self serving commercial about how I intend to rise above the criticism and adversity.

In this way I hope people will understand it took a million dollar ad campaign and a team of writers to say what I couldn’t… that I don’t really care what you think and I’m going to be who I want to be.

Sincerely, LeBron.
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Brilliantly constructed ad, I agree… but at what point does he need to just shut up and play? The Twitter account where he praises the people who love him and chides those who dislike him, the ‘decision’, the words… words, words, words, words.

I think he just needs to shut up and play already. If people really need ‘closure’ on this whole drama, fine… but I don’t really see what this ad told us that we don’t already know? He doesn’t care what people think of him, nor should he.

That donut looked very tasty.

Well, we are the reason you have millions of dollars..

" im a victim, please, please, please like me"

Lebron James has more basketball Talent than anyone that has ever lived. That said his Ego outweighs his Game. This ad is more of the same, self serving blabber. The fact that he made this ad shows that he does care what everyone thinks of him, He needs to be loved by the media/fans.

He’s under contract which means, as Pat Riley would likely put it, “you’re my bitch now.”
The ad itself, as others have said, is brilliant. But not because of the irony or “in yer face” attitude of it.
It’s brilliant because it’s constructed in such a way that they can do anything with it. It can play full length in a 3-ad block (1:32) or a 2-ad block (1:00) etc. In short, they can chop it up however they wish depending on their spend and people will still get the “joke.”

Should he be what I want him to be? I want him to be an adult.
Y’all let me know when he gets there.